Latitude tools are tools for women who want do a project easily and safely. It’s easy to say “We make tools for women” if all you do is resize the grip, lighten the weight and color coordinate the handles. We worked with women in focus groups to see how and why they use the tools they use. What did they like about the tools they were using currently and how could we improve or design something better? The result is Latitude, a tool line with the right fit, feel and function.
My mother used to use the end of a butter knife to tap a nail into the wall if she couldn’t find the hammer. Now we have a 5-in-1 screwdriver with a stainless steel end that can be used as a hammer. Tested by women, for women, the way it should be.